Work
Professional Experience
Roles and Responsibilities
2020 - Present
APAC DIRECTOR,
DATA STORYTELLING MASTER FACILITATOR AT STORYIQ
2020 - 2022
BRAND STRATEGY INSTRUCTOR AT ATENEO DE MANILA UNIVERSITY
2019
COMMUNICATION AND BRANDING CONSULTANT
2018
BRAND CAMPAIGNS LEAD AT SHOPEE PH
2016 - 2018
STRATEGIC PLANNER AT PUBLICIS MANILA, INC.
2013 - 2016
COMMUNICATION STRATEGY + BUSINESS DEVELOPMENT LEAD AT EON GROUP
2010 - 2013
PRODUCTION / WRITING / TEACHING
2007 - 2010
PUBLIC RELATIONS AT EON GROUP
I work with StoryIQ in leading course development and delivery in the region, facilitating learning sessions on data storytelling and business presentations. Together with the team, we create practical and enjoyable learning experiences for today's professionals—from leaders to individual contributors—who value and use data and storytelling to make a difference in their organizations.
I taught a course on Brand Communication at one of the leading educational institutions in the Philippines. I developed and curated the course content and mapped-out its modules and key learning outcomes at a time when the University was pivoting from a traditional teaching environment to a remote/ hybrid learning set-up.
I served as a communication and strategic thinking consultant on different projects over the course of this period including EON Group’s strategic planning learning program for employees; USAID STRIDE’s strategic communications planning mentorship program for the DOST; and I served as the branding consultant for the USAID Fish Right Program.
As the Marketing Lead for Brand Campaigns, I was tasked to lead in creating e-commerce campaigns with Shopee PH’s merchant brands. I prepared and executed project management tools to facilitate a seamless workflow across business units and support the success of projects in a start-up environment.
As an Associate Planning Director, I was tasked to lead the insight and strategic planning efforts, creative ideation, and presentations for FMCG companies like Nestle, AB Heineken, Tiger Beer, and Bounty Fresh.
As the Director for Business Development and the Lead Strategist, I led the strategy development for Public Relations, Public Affairs, Digital, and Creative & Events. I handled research, ideation, strategy planning, and presentations.
During my studies in New York City, I worked as a translator and researcher for a National Geographic Documentary and interned at NBCUniversal. On my final year, I taught at a pre-school—one of my most challenging and joyful feats.
I served as an Associate Director for Client Servicing having worked my way up from an entry-level position handling clients like Visa, DHL, World Wildlife Fund, Ronald McDonald House Charities, Lopez Group Foundation, and more.
Education
2010 -2012
The New School for Public Engagement, New York City, USA
2003 - 2007
Ateneo de Manila University, Quezon City, Philippines
MA Film and Media Studies, Minor in Media Management
GPA: 3.9 / 4 | Dorothy Hirshon Film Showcase awardee,
Best in Poetic Cinema for the short film “Umaga” (2012)
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Theory and practice were integrated in my studies. I took up film theory and production together with the business and ethical studies in the film and media industry.
AB Communication, Minor in Development Management
Consistent Dean’s Lister, Honorable Mention
Best Thesis Awardee (Group)
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I majored in Communication specializing on TV & Film production and writing, complementing my creative studies with development management.
Skills
& Expertise
STRATEGIC COMMUNICATION
NARRATIVE DEVELOPMENT
FACILITATION
My background in Advertising, PR, and Film has trained me to have a multi-disciplinary approach in communication and branding as they relate to the brand’s purpose.​
​​My background in writing allows me to translate human-centered insights and data into presentations and stories that aim to inspire action.​
Great ideas can come from everyone and start from the simplest seed of of truth. I have facilitated learning and ideation across big and small groups from different organizations.